hospitality's response to natural disaster
supporting the community
The magic of Hotel Aid is that it is a community effort; the hospitality community supporting its local community in a time of crisis with skills and resources we already possess.
Hotel Aid was conceived in 2005 in Mumbai, during the city's most damaging monsoon floods ever. Soon after, we recognised its potential to positively impact lives and the hospitality industry the world over. As the scope grew, so did its complexity. We explored at least five iterations till the 3-D jigsaw of time, technology, climate emergency, hospitality itself and so many other factors finally began to work together. The India operations is the test bed for the 'formal' global rollout which we expect to be in 2025.
It took the landmark Kochi floods of 2017 to get us going, even in our half-baked state of preparedness. Since then, Hotel Aid has assisted in emergency relief from disaster-level floods in Kerala (2018), Mozambique (2020), Maharashtra (2021), Assam (2022) & North Pakistan (2022). We are still in beta-mode.
We intend to formally launch this year which is when you'll see a new, full-service website.
For the first 10 days (D+10) after a disaster, our primary focus is to provide cooked food to the displaced and affect population.
Those restaurants & hotels in the disaster area but undamaged, step up to provide the meals and other immediate relief.
The urgency of most crises ebb by the second week. Helping families rebuild their lives after their disaster is why Hotel Aid is unique.
Our intent is to repurpose and redirect items made redundant in regular hospitality practice (Linen, crockery, cutlery, kitchen equipment, bed & bath fittings etc.) towards the affected families.
Rebuilding homes and lives is expensive, especially when it's non-budgeted. We believe our work will help them preserve their funds and provide a second life to good quality items destined for the scrapyard, which is excellent for the environment too.